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Digital Trends
News & Advice

Stay ahead in the dynamic world of web design with the latest news and expert advice. Explore cutting-edge trends, innovative techniques, and valuable insights to elevate your web presence. 

A woman focused on her laptop, seated at her office desk, surrounded by books and office supplies, engaged in her work.

Real Estate & Property Management Websites: What Buyers and Renters Expect Online

The real estate market moves fast, and so do the expectations of […]

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A computer and a phone displaying a website design for electronics and accessories

Professional Services Websites That Win Clients Before the First Call

In professional services, relationships drive everything. Referrals matter. Reputation matters. And trust […]

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Seo vs paid ads roi comparison for small businesses

5 Website Mistakes That Are Costing Your Business Leads

Your website may be getting visitors and still losing business. That’s one […]

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Business owner comparing seo pricing proposals on a laptop and paper documents

Google Analytics: The Free Tool That Shows You What’s Really Happening on Your Website

Most business owners know they have Google Analytics on their website. Far […]

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Individuals engaged in teamwork, using a laptop and reviewing papers

Utility Company Websites: What Your Customers Expect — and What a Better Site Delivers

When a customer’s power goes out at 11 p.m., when a water […]

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A man seated at a desk, working on two laptops and a desktop computer, focused on his tasks.

What to Look for in a Web Developer

Choosing a web developer is one of the more consequential decisions a […]

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Individuals engaged in teamwork, using a laptop and reviewing papers

Is Your Website Earning Its Keep? 7 Signs It’s Time for a Refresh

Your website is your hardest-working employee. It's open 24 hours a day, […]

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Business owner showing google on phone

Google Search Console: The Free Tool Every Business Should Be Using

Most small business owners spend a lot of time thinking about their […]

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Seo vs paid ads roi comparison for small businesses

Why SEO Is the Smartest Long-Term Marketing Investment for Small Businesses

If you’re a small business owner trying to grow online, you’ve probably […]

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Construction engineer checking website results clients

How Construction & Trade Companies Win More Jobs with a Better Website

In construction and trades, reputation is everything. Your work speaks for itself. […]

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People testing website security

Why Manufacturing & Industrial Companies Can’t Afford to Ignore Their Website

In manufacturing and industrial businesses, relationships are fundamental. Whether your company has […]

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Comparison of traditional google search results and ai-generated search overviews in 2026

AI Search vs Traditional SEO: The Mid-Year Reality Check — What’s Actually Changed Since Spring 2026

AI search tools like ChatGPT, Perplexity, and Google’s AI Overviews are changing […]

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How to add a link to your instagram story

How to Add a Link to Your Instagram Story

Adding links to your Instagram story can have a huge impact on your conversion rate – that is, it will help significantly to turn your views into actual money! You can add to your story, post new photos, and even go live, but if your audience has nowhere to go, how can they spend money on your brand?

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Moore tech solutions

What to Expect from Moore Tech Solutions

Have you ever experienced the irritation of your car pulling to the left or right as you drove down the highway? The wheels were likely not “aligned” which means they were not set up correctly to propel your vehicle efficiently. While you probably ultimately reached your destination there was certainly excess wear and tear on your tires and vehicle. 

What does the dog waiting to be taken for a walk have to do with expectations? 

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Google highlighting the importance of encryption

How Google Emphasizes Encryption

In an earlier post we discussed the fact that Google is using HTTPS as a ranking signal.   This means that sites connecting to the web via HTTPS might fare better in search results than those connected just via HTTP.  

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How to create an iphone or android home screen icon

How to Create an iPhone or Android Home Screen icon

Have you ever noticed that when you save some websites to your phone’s Home screen that some websites have cool icons while others either use a mashed up screen shot or just plain placeholder image? Wouldn’t it be cool if your viewers could download a direct link to your website and place it on their home screens? Well this tip is going to show you how to do that.

If you follow these steps you can create and link to a cool icon for your website and learn how to download it to your phone’s home screen!

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How does your website rank

How Does Your Website Rank?

Keywords, Keyword Phrases, Long Tail, Short Tail, Search Result Rankings, Results…….aaargh!  WHY DOES IT HAVE TO BE SO RIDICULOUSLY COMPLICATED?

Ok, now that that is out of my system, the title of today’s post is a subject that is important to most organizations that have a website.  The question to be answered is “How does my site rank in search engine search results for keywords or keyword phrases that are relevant to my business? 

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Your site should be secure use https

Your Site Should be Secure (use https)

You have likely heard of encryption or been cautioned to look for “https” in your browser bar when going to a website, particularly if you are going to make an online purchase.  What does this mean and how does it help secure my transaction?

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Site speed is a google ranking factor

Site Speed is a Google Ranking Factor

Have you ever been to a website, whether looking up weather, news, or searching for a particular answer to a question and experienced a slow response? Of course you have.  What was your response? Perhaps, if the information was important you hung around, waiting for the site to load so that you could get your answer. But if you needed a quick answer to something which was important to you, you likely went to another site that could give you what you were looking for.

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